Understanding Advertising - Class 7

Q. What is branding?
Ans: ‘branding’ means stamping a product with a particular name or sign. This is done in order to differentiate it from other products in the market.
Q. How the brand value is related to the social value?
Ans: Advertisements are an important part of our social and cultural life today. We watch advertisements, discuss them and often judge people according to the brand products they use.
Q. “Advertisements play a big role in our lives” – Explain.
Ans: Advertisements play a big role in our lives. We not only buy products based on them, but often, having certain brand products influences the ways in which we think about ourselves, our friends and our family.
Q. How the advertisement plays a great role in democracy?
Ans: In a democracy in which all people are equal and should be able to lead a life of dignity, advertising tends to promote a certain lack of respect for the poor. They are not the faces we most often see in advertisements and so we tend to dismiss their lives as worthless.

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